What Is SEO & Why is it Important For any Business?

The twenty-first century is the internet era. Nowadays, we are feeling that we can not live without the internet like fish can not live without water. However, there is no need to say the importance of the internet nowadays. A man spends a minimum of four hours on the internet. So maximum business owners are trying to take their business online to sell anything. To take the business online after website development we need to SEO.
Today I will discuss what is SEO and why it is important in a very easy way.

SEO (search engine optimization):
Whatever search engine wants that type to optimize our website is called search engine optimization. Search engine optimization helps search engines crawl the website. There are so many search engines are there like Google, Bing, Baidu, yahoo ETC but google is the worldwide famous search engine. World wide ninety percent of people are using this search engine, Google.

We have already discussed what is a search engine. We can divide SEO into two types: 1. On-page search engine optimization
2. Off-page search engine optimization

1. On-page search engine optimization:
On-page search engine optimization is whatever changes we are changing to a website for Search engines. This is called On-page optimization.
Generally, we are changing on-page are:
1. Title optimization
2. H1 tag optimization
3. URL optimization (Uniform Resource Locator)
4. Meta description optimization
5. Content optimization(check copy and rewrite content)
6. Image optimization(alternative tag optimization)

Off-page search engine optimization:
Off-page optimization:
Whatever changes we are doing outside of the website to improve the rank in SERP (search engine result page). There is another name for Off-page optimization, backlinks. Backlink means another website visitor comes to your website through a link. Here link means is URL (Uniform Resource Locator).
There are two types of backlinks:
1. High-quality Backlink(strong backlink)
2. Low-quality Backlink(weak backlink)

High-quality Backlink (strong backlink):
This is an effective backlink from an authority or relevant website. High-quality backlinks will improve your search engine ranking in SERP (search engine result page).
Low-quality Backlink(weak backlink)
This is not an effective backlink. If you take any backlink from no authority or irrelevant website, this type of backlink is called a Low-quality Backlink. This type of backlink does not contribute anything to improving ranking in SERP (search engine result page).

Now we know about SEO and its specifications already, as I have discussed in the upper section. Now we are going to know its importance.
Importance of SEO for business
1. SEO can help to boost your business credibility with your customers which increases your business.
2. It is cheaper Cost compare to traditional marketing
3. SEO always supports Content Marketing. You can write about your business for your customers.
4. If you do SEO then you do not need to do PPC Campaigns, your money will be saved.
5. SEO gives you better advantages to bit your competitiveness.
6. SEO helps you to reach More People which is good for your business.
7. SEO will give you the opportunity to get Local customers.
8. SEO Improves Website Usability and visibility
9. You can get quality results in less time.
10. Search engine optimization is good for engagement rates for your business.`
Conclusion
I hope all of you understand SEO (search engine optimization) and SEO’s importance for any business. There are so many SEO companies in Kolkata. It is hard to choose the best SEO company in Kolkata. Here I personally prefer Bhavitra TechSolutions is one of the best SEO company in Bangladesh.