SEO: Major Risk Factors in Your SEO Game
In some cases, when you do SEO you could quite seriously affect the ranking of a site in the ranking of Google. There are mistakes we should not make because they will expose us to quite high risks. Those who do business on the internet often take these risks in order to cope better with their competitors. Doing a quality SEO necessarily means taking some risks. Content is very important in SEO, but not any type of content. A complete team of web designers and SEO specialists must also include an article author. He will have the necessary experience in the field and, very importantly, he does not have to copy texts from elsewhere or just translate them from other languages.
Google is now cross-checking, between several languages, the originality of the texts that the sites host. It is often said that SEO texts are too weak to ask someone to have experience in writing, but this is not the case. Some mistakes made by the writer of the texts affect the entire team working on SEO for a particular site. When you co-opt someone in your team, it is good to offer them a training and to initiate them in the secrets of this profession, so that you work effectively as a team. There is no need to waste time correcting what someone else has written or learning it as you go wrong. A well-established set of rules and communicated to that person will reduce the time you lose.
Another risk worth taking in SEO is changing the design of a particular site. Many programmers fear that visitors to a site will avoid it if they see that it has changed its design and sections, along with multimedia content. In addition, search engines may be “scared” by major and sudden changes in the design of a particular site. However, many forget that web design company is reversible, and a site can be returned to its old structure and previous design.
Social networks are now in vogue everywhere. No one can exist on the internet without being present on them. You need the help of a social media specialist, an expert who knows how this real business works. A specialist in the field knows how to share content on these networks, how to use the investment you make and to intuit the possible problems and complications of the restrictions imposed by Facebook, Google+, LinkedIn, etc. It would be advisable to hire someone full time for this task, a specialist who can offer you the best advice and social media & SEO services provider.
You must always think about the risks involved in your SEO game and weigh well the rewards you will receive if you take these risks. Investing should not be your main concern, because, for example, when you hire someone weak who writes texts, you will see that everything can turn against you. Avoid outsourcing this service to a company or someone who writes texts, because the surprises can be huge. Outsourcing the text content writing service involves the risk of having content paid very cheaply by someone from the outside, and a small payment also means a very low quality of those texts written by someone from the outside. Last but not least, plagiarism is severely punished by Google with drastically lowering a site’s ranking in user searches.
