How to do content analysis for SEO
Are you unsure of what you can do to carry out your SEO Content analysis?
Need suggestions on how you can evaluate your own and competitors’ content to find new avenues to increase organic traffic?
Content is the primary element of the SEO strategy.
Other elements influence your rankings and organic traffic as well. But, only a few of them (or less) can deliver results without well-optimized and solid content.
The words on a page can help the search engine to understand the content.
In this article, we’ll show you how to analyze web content for SEO and learn about tools for content analysis to utilize … However, there’s a second issue to be discussed first, however.
Common Issues with SEO Content
it is essential to make sure that your website is ranked for the appropriate keywords. In the absence of this, there’s little to no possibility of increasing the search engine performance in the end.
Unfortunately, based on my experiences, I’ve seen that a large portion of the content is plagued by common issues like:
Poor Keyword Targeting
Most often, businesses use the wrong keyword with articles on their websites as well as other content. It’s either irrelevant to their readers or one that demonstrates an entirely different intent to search than the content they’ve made.
Similar to that, content can miss out on many of the on-page optimization factors, which limit the SEO capabilities of content.
No Relevance to the SERP/Search Intent
The majority of content is geared toward the wrong type of search, unfortunately.
Customers have a purpose in mind when looking for information.
This means the inclusion of different data could hinder the website’s chance of ranking highly for the key phrase it’s targeting.
Certain keywords have mixed intentions, which implies that the SERP contains an array of information, including commercial pages blogs, informative blog posts tutorials on how-tos, and many more.
In the majority of cases, you will know the information Google believes is relevant to user purpose, and your website should be focused on that too (although you should do better than the competitors. )
Insufficient Information
Similar to a website, it can give the correct information, but often, it’s not enough information.
It could cover the basic aspects of the topic however, the target audience needs more detailed information. Therefore, an uninspiring page has very little chance of being ranked well.
Poor writing quality.
Then, readability, or, in other words, how well written can impact a website’s SEO performance.
If readers aren’t able to comprehend your message, they’re more likely to leave the page and move on to the next page in the SERP.
The very fact that this is the case alone could transmit a negative quality message to the engine.
However, I think that most times the search engine recognizes the best readability for keywords, and stops complicated pages from being ranked at the top.
What is SEO Content Analysis?
Analyzing content (both new ideas and existing assets) for ways to improve or hinder SEO’s organic success.
The core of SEO analysis of content is a basic concept — The fact that not all pages that are crawled be included in the index of search engines.
In other words, to say it more straightforwardly, if Google or any other search engine have crawled your website it doesn’t mean they’ll be able to rank your site’s content.
This can occur for several reasons. SEO content analysis is a method to find and eliminate these.
I, usually, divide the analysis of the content into two words:
- Evaluation of the assets in place for any potential issues and
- Analyzing ideas for content to find the factors that are most likely to rank them in their keywords.
Let’s take a look at each one individually.
SEO Analysis of Existing Assets
This research aims at identifying the various issues on the web that could hamper SEO efforts. The most prevalent of them are:
Having Duplicate Content
As increasing the number of websites grows so does the possibility of duplicate content. Some pages reuse existing templates, as well as diverse snippets of information.
Other pages may contain information that is copied directly from other resources, but only because it’s easier to design them under that method, instead of writing new content. Pages for new products could feature identical copies across various product variations, and so on.
Content analysis can help you identify these issues, and assist you to develop more original content that can be ranked.
Keyword Cannibalization
Cannibalization of keywords occurs when multiple websites focus on the same terms or phrases. Cannibalization is most often unintentional.
In the event the amount of content on a website increases, it is harder to retain the exact keywords that each asset is optimized for.
This issue can confuse search engines, resulting in an incorrect result that appears in search results.
Content analysis can identify the cannibalization of keywords and solutions to stop the problem.
Decaying Content
SEO Content Analysis can identify assets that have lost the flow of traffic and ranking for a long time.
The content could be outdated and therefore performing less or is experiencing issues (such as duplicate content and the cannibalization of keywords.)
By analyzing the pages, you will be able to determine if the pages should be deleted or consolidated with different assets.
Dropping Organic CTR
Also, looking at the current content may aid in finding pages that have perhaps remained the same rank, however, their organic click-through rates are declining.
The problem could result from a change in the popularity of the listing or other search listings that are attracting greater focus (due to the existence of SERP features, for instance.)
But it’s a major issue and a source of concern.
