Bulk SMS: Effective and Essential Tool for Your Business Marketing
Bulk SMS Marketing has become a leading marketing tool in reaching out to customers both existing and new. Bulk SMS are sent out in large scale to mobile phone subscribers. This is a very cost-effective method for making any business promotions and other communication which directly penetrates a mobile user in his privacy.
There is several software on offer which enables to send Bulk SMS from a desktop or a laptop.
Business houses the world over have now realized the effectiveness of BULK SMS marketing and because of this popularity we continue to receive SMS every day and night from various service providers.
Know Bulk SMS Marketing Services
Integration of a bulk SMS marketing services allows the business house or an organization to conveniently send various kinds of information to the mobile subscriber at super-fast speed and tries to get a feedback from the receiver at a short time. The purpose for which bulk SMS are sent can be underwrote below: -
* Product service detailed instruction
* Various discount offers in products/ services.
* Invitation of all kinds following social protocol
* Service request numbers for complaints made
The Bulk SMS Marketing helps in interacting with the target audience and helps to build a personal rapport with the customers.
The usefulness of Bulk SMS Marketing is explained in detailed here: -
1. Creation of a contact list which has repeated usage.
2. Generation of delivery reports vis-a-vis responses received to understand the effectiveness.
3. Enable maximum reach at the lowest cost
4. Enabling to keep records of sent items for later use.
There are huge number of Bulk SMS Marketing company available in the market with regard to category of application desired. It can merge with email, weblink, application programming interface (API) or messaging application from a PC.
In Bulk SMS Marketing method results are achieved in short period through customer interaction and helps in lowering advertising costs.
Messaging in small code language: -
To put in simple language short code messaging is referred to a short mobile number approximately 5 to 6 digits to which mobile phone subscriber can send messages only. This short code cannot give access to voice calls. These short codes are used so that it is easier for the subscriber to identify and remember the number. Messaging to short codes are meant to send responses to a bulk SMS received by a mobile user. The rates of messaging to short codes are same as sending a message to a cell number. There are two versions of short code, one long and the other short. Prefixes are coined appropriately like UNFILLED AMOUNT to 52121 is a long version. A short version will be written as UNFILLED AMOUNT @ 52121.
Anti-spam and best practice norms: -
Business houses should follow the anti-spam and best practice norms when making bulk SMS marketing campaign. Heavy penalties are imposed to the bulk SMS service provider in case of violation and complaints. Sending unsolicited Bulk SMS should be totally avoided in order to respect the right to privacy of a subscriber. Getting permission from subscribers for interactive SMS is very critical in achieving the desired results. Sending unsolicited message annoys the subscriber and the whole purpose of sending the message is lost. Dubious data should not be bought from market as most of them have either been used several times or has fake numbers where the sent message remains undelivered. It is best to follow the opt-in method of sending message where the SMS is sent only to willing subscribers. Another important aspect is to have an easy unsubscribe procedure where the subscriber can easily opt out from receiving messages.
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